Dell XPS 730 - speaking my language - and other geekiness

When I worked at IBM, they always talked about cool ads, or ads that spoke in the language of the consumer. Of course they never had the cojones to execute.

I'm a geek and a gamer, my game of choice right now is Team Fortress 2. I'm kicking some serious 14 year old butt using my XPS 420, lots of pWnaGe ! But I'm always looking at the latest and greatest my current employer, Dell, has to offer.

So this morning I'm checking out the new XPS 730 and look what I see in the online ad .....


PWN ALL ! ... talk about speaking in the customers language. Now that is something I can understand !